The Italian Almanac
Italian News - June 28
Clean streets are not enough for one Italian city, officials have decided they should smell good too. Billed as a scent makeover for Genoa's narrow medieval streets, called "caruggi" and maligned for centuries as havens for stale smells, the local trash company has decided to spruce up the city for summer visitors.
Streets will be cleaned and scented every day until September 15, according to this "decorum plan" laid out in a press release. The real question is the perfume itself: this is a city by the sea and known for basil-laden pesto sauce but the streets will waft with a pine odor reminiscent of the mountains.