The Italian Almanac

are we sure that's not good?

Italian News - July 30

An Italian beach etiquette guide which advises against topless bathing and the consumption of beer on beaches has provoked a furious backlash from German holiday makers, led by the mass circulation newspaper Das Bild.

The guide has been issued by the Italian Bathing Union, which represents thousands of beach establishments on the Riviera. It consists of a series of “suggestions” for good behaviour on beaches, some of which critics allege are targeted at northern European holiday habits.

As well as nudity and drinking, the tourist habit of hanging clothes from seaside umbrellas is also frowned upon. Yesterday’s Bild claimed that the Italian authorities “want to ruin our holidays” by banning German tourists from such familiar practices.