The Italian Almanac

Fiat 500

Little Sexy

The Fiat 500 has elected sexiest car of the year by, the British car-buying website for women, which also chose the Italian carmaker for the best advertising campaign. The Italian city car beat two British-built cars, the luxury Jaguar XF executive car and the Mini Clubman, which took second and third place in the poll.

Website readers asked to select the car promotion that had caught their eye gave top spot to the launch of the Fiat 500. The retro-styled sub comapct made its U.K debut on New Year's day in a capsule on the London Eye, the 443-foot ferris wheel on the banks of the Thames River once known as the Millenium Wheel.

The Alfa Romeo MiTo, on sale in the U.K. in January, topped readers' Christmas wishlist.