The Italian Almanac

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Italian News - November 27

A young Italian designer is banking on Zinedine Zidane's notorious World Cup headbutt to make his mark on the fashion world. Alessandro Ferrari, 28, has come up with a line of T-shirts, polo-necks and fleece jerseys featuring a stylized logo of a man hitting someone with his head - much like the France legend did when he amazed the soccer world by ramming Italy defender Marco Materazzi in France's World Cup Final defeat to Italy.

Ferrari has dubbed the line Xqua, pronounced Perqua, to echo the "Pourquoi, pourquoi, pourquoi?" (Why, why, why?) with which French public TV's shocked commentator reacted to Zizou's act. Ferrari obviously hopes his tops will be a success but also claims they can help spread a culture of non-violence.

The July 9 headbutt, which resulted in Zidane missing the end of his swansong for France, spurred a stream of debate in which the Real Madrid player was cast first as villain and later hero. It soon appeared in an Internet game in which players made Zidane hit Materazzi as often as they felt like, and was later turned into a hit song that echoed around Italian beaches.