The Italian Almanac

Google
jeans

Italian News - February 18

Europe’s practicing Muslims have finally found their fit. An Italian clothes firm is producing jeans that are tailor-made for the Islamic world. The trousers, licensed by an Udine-based firm named Al Quds, are the brainchild of Luca Corradi, an Italian stylist.

“I couldn’t help noticing that Muslims bend down to pray several times a day. This movement is not very common in Western culture,” Corradi said. Corradi realised that Muslims would find Western jeans uncomfortable. So he came up with trousers that are less tight and have a higher waist. Because Muslims usually take off their watches, glasses and other personal objects during prayer, he also designed larger pockets.

Finally, the seams are made in green - a popular colour in the Islamic world - while the shabby look so popular in Western Europe is snubbed. On Italy’s shelves as from this week, the jeans cost $21. Because they are being sold by a French supermarket chain, they should soon find a distribution channel in other European countries as well.