The Italian Almanac
Italian News - May21
More and more Italians are using their third-generation (3G) cellphones to buy pornographic videos and photos. According to a survey conducted by Eurispes, an Italian research institute, 3G phone owners spent €140-million on pornographic material in 2004 - three times the amount spent by Italians on old-fashioned pornographic magazines over the same period.
Eurispes estimates that the country's main cellphone providers sold at least 70-million five-minute erotic videos at €2 each to their subscribers during 2004. This makes 3G phones the fourth-largest source of revenue for the pornographic industry after pay-per-view and subscription television (€247-million), home videos (€233-million) and the Internet (€181-million).