The Italian Almanac

Versace resort in Australia

Italian News - May 20

Italian fashion house Gianni Versace plans to build its second beach resort in Dubai as luxury groups keep betting that the ultra-rich will follow their label lust on holiday.

Versace was the first luxury group to extend its brand beyond the regular boundaries of perfume and sunglasses, opening its Palazzo Versace resort on Australia's Gold Coast in 2000. The work on Dubai resort will start early next year and is scheduled to open in 2008.

The Palazzo Versace Dubai will offer tourists 215 suites and 204 villas decorated with a specially-designed line of Versace home wear.Versace will be in charge of the design and style of its new resort while the Sunland Group, which developed its Australian hotel, and Emirates International Holdings, which bought the land for the new project, will develop and manage the complex.