The Italian Almanac

will it say 'drink me?'

Italian News - July 7

A "talking" wine label could soon tell consumers in Italy everything they want to know about a particular bottle, from its production history to the kind of food it should accompany. "The idea is to bring the oenologist to the table so that each wine can explain itself in the first person," said Daniele Barontini, whose Tuscan company Modulgraf is putting the final touches on the product to be launched in November.

"We envision our talking wine label in restaurants, wine stores and at vineyards that offer wine tasting," he told. The new "label" would consist of a chip implanted in the bottle that could be listened to with a device about the size of a cigarette package in the wine shop or the restaurant. "It could tell you how to enjoy the wine, where it came from, everything you'd hear from a sommelier. You could even have music."

He said producers of some of Italy's finest wines, like Brunello, had already expressed interest.